Sponsorship 101 RC Class

These notes are based on my outline from my Rollercon class. I know that we covered more in the question section than I may have included. Please, feel free to ask questions at the bottom of the blog or add notes in the bottom of other things we talked about. You can also contact me at DerbyAmerica@yahoo.com for other questions.

Also, I apologize for the formatting. WordPress has no love for Microsoft Word.


Why Sponsorship?

This seems like an obvious question, but many of us forget that sponsorship not just “brings in money” but it pays for bout production (including rental, tape, EMTs, hospitality, the paycheck for the teams that we bring in), travel costs and extras like banquets, gifts and that little slush fund to make sure we can pay our rink rental fee in case the vets forget to pay their dues again.

When approaching sponsorship, we must do so with an open mind, a willingness to work with others, a humility to accept outside ideas and an understanding that this is one of the hardest parts (and most crucial) of running a roller derby league. We are a business. We need to treat ourselves like one.


Identify What Your League Has to Offer

  1. Physically – What can your league give sponsors? Examples: Ad space in the program, Pivot Line, Penalty Box, banners at home bouts, space in bathroom flyers during home bouts, webspace, social media placement, announcer spots, space on booty shorts, space in the middle of the track, scoreboard space … You are limited only by your imagination
  2. Business-Wise – What are your metrics? Who is your audience? Who comes to your home bouts now, and who are you targeting to get to your home bouts? Do you market to specific neighborhoods? Age groups? You must be familiar with not only the demographics of your crowd/target market (where they live, how old they are) but the Ethnographic data as well (what are their hobbies, what do they value). If you have none, then it’s time to collect some data. Work with your marketing chair to determine these. Doing a quick online survey (where you ask derby girls to NOT fill out the information) could be a great way to get started on building metrics.
  3. Do not overlook the importance of in kind donations.
    1. Ask for the money first, but when a business cannot provide a check, ask if they can provide water for bouts, a spot for the after party, a basket to raffle, items for hospitality, etc.

The Basics

  1. Are you a 501c3 or an LLC?
    1. LLCs cannot take donations, but you can sell ads. 501c3s cannot sell ads, but they can take donations. Check with your lawyers and rules to get the specific semantics involved in the legal mumbojumbo
  2. Don’t focus on either packages OR ads, you must diversify to attract as many sponsors as possible
    1. Ad sizes: Full Page, Half Page, Quarter Page, Eighth page (business card)
    2. Prices should not simply double as the ad space doubles. A good starting point for ads is: Eighth $35, Quarter $50, Half $75, Full $100
    3. Can you offer a $50 add-on for color ads? What about $25 to design the ad for the business?
  3. Decide what payment forms you will accept – cash, check, Paypal are the good ways to start.
  4. Look at your budget for the year to determine goals. Work with your Treasurer (at minimum) or your whole Board (at max) to look at the budget for expected expenses for the upcoming season. Projected travel trips, how much the team wants to commit to paying for skaters, any possible ref clinics or coach training that could come up, number of home bouts to cover, etc etc. If you do not have a budget, time to build one! From there, Set your sponsorship goal at least $1000 higher than your top range number. It’s better to shoot high and fall short.
  5. Don’t know what to price your packages and ads at? Look at other sports teams in your area. Call up playhouses, baseball teams, high schools and get their package pricing guides. Do some research and see what your competition is offering for sponsorship.

Creating Materials

  1.  You don’t need a brochure! Spending money on high quality printed materials may be an expense your league can do without. Can you put everything you need on a one-sheet of paper? If you have people who can speak well and sell the packages, let them do the selling. Don’t rely on your brochure to do the selling for you.
  2. Get a printer to sponsor you! Then, your shiny sponsorship packet that your President insists you create will be much cheaper. Get an in kind trade, and see if they’ll print your bout posters and programs too.
  3. Can’t get a printer sponsor? If you’re doing a black and white one sheet, approach local law offices. Ask them to print them for you in return for advertising space.
  4. Work with the marketing department to create visuals
  5. ELECTRONIC VERSIONS ARE NECESSARY!! Put them on your website and your social media sites for businesses to find easily.

Distributing materials & collecting money

  1. Get your whole league involved. If that means establishing a requirement of $25 of ad space sold per quarter or $50 of ad space per year.
  2. Create a list of ideal sponsors for the year. Have league members sign up to speak to specific sponsors (If they know someone in the business that should get priority).
  3. Create a separate list where league members can list businesses where they have a contact already.
  4. Do not let money get transferred through too many people. The sponsorship person can collect and deposit money and then immediately report deposits to treasurer. Creating a paper trail is key to prevent internal theft and money issues.
  5. When league members are distributing materials, they should be briefed beforehand on a history of the league and of roller derby. (Some leagues require a public relations class before a skater is allowed to certify) If they don’t know the answer to a question, they should say that they don’t know the answer, but will find out for them.
  6. Who is the info going to? If you know who your target market is, you know who you should be courting as sponsors. Decide ahead of time your stance on political groups, religious groups, sex-industry businesses, etc.


  1. Decide league goals before you go any further. If you don’t know what the goal is, what are you fundraising for? Some goals could be to host more home bouts, to travel more, to have a big public event or tournament.
  2. If your league members are already heavily involved in sponsorship, offer rewards for participation (lower banquet fees, money off of travel costs). If they refuse to be involved, make it a mandatory requirement.
  3. Be creative, always be looking for the next sponsorship opportunity and don’t be afraid to ask for the sale!

Can’t I Stay in Florida?

Let me open this blog by saying that I do not want to go back to Pennsylvania. I’ve been in Melbourne, Florida for almost a week now and to say that I’m dreading going back is not that far away from the truth.


So while I’ve been in Florida there have been a lot of things happening. One is that my business seems to have hit some kind of speed up track. You know, like in RC Pro Am, when you would hit the arrows and suddenly you’d be going a lot faster?

**I couldn’t find an image of the RC Pro Am cars on the acceleration feature! #NESscreenshotFAIL**

So I have a lot of awesome new clients and new coaches and potential clients and potential coaches. It’s been an amazing ride while I’m down here. I’m so grateful for my coach, Krissy Krash. Without her, I would not have been brave enough to dive head first into this business. I would not have gotten awesome health results and would not be building a strong team of amazing people.

That being said, I know that she didn’t do it for me. I did it. I have taken the steps I needed to advance my business. I have talked to people. I have reached out and I have gotten results and SHARED them.

I honestly believe that ANYONE can be a successful health coach. I know that anyone could get the financial freedom they desire while helping people be healthy and happy. Not only am I getting to live the life I want, and am building to be a financial powerhouse, but I am impacting the lives of people as I do it.

You can’t ask for anything better.

Part of my job is to push myself physically. Most of you reading this know that I have injured my knee a couple times in the last two months. Well … I kind of made it owie again at my bouts in Richmond. I thought maybe it wasn’t healing. I thought maybe I was in trouble.

Photo by Tyler Shaw
Photo by Tyler Shaw

Now, I think that it just was still draining from my last big owie.

I’ve run 14 miles in the last 3 days. I’VE RUN 14 MILES IN THE LAST THREE DAYS!!!


I can’t even believe it!

My legs can’t either. Or my back. Or neck. In fact, the whole of me is pretty sore. I also got a bit sunburnt between the two runs and the day at the beach. Um. Totally worth it though. Because, you know. I was at the beach while my boyfriend was prepping for the snowfall.

I will say this though … If I didn’t know about my protein levels. If I hadn’t been eating my mini meals, hydrating, taking my multi, cell activator, Restore and Herbalifeline… I think I’d be in REAL trouble. I’m sore; not dead. I really thought I’d be dead.

I am so happy. I am getting to challenge myself. I can walk around in a bikini and not hide. I can go to practice tonight sore but energized. The tea concentrate is keeping me on my toes and alert. I have a ton of appointments in the next two days. I am building my team members.


I am changing lives. Mostly mine. I am so happy. Thank you to everyone who’s let me into their circle. Thank you for joining my tribe.

Now… if any of you have any tips for sore muscles … I’d love it if you would leave them in the comments section. ❤

Oh!! And don’t forget about the Fit for Summer Challenge that I have coming up on April 1!! It’s an 8 week challenge. I want to fill it with 100 people. Let’s get something mind blowing going on, people!!


Eating Healthy Even When You’re Not at Home

“But I can’t lose weight or eat healthy when I’m traveling… it’s too hard!”

I call shenanigans.

I just got home from a three day debacle of an adventure. It was supposed to be a trip down to Virginia Beach to run an off skates clinic and nutrition class on Friday night, then a bout on Saturday in Richmond and a hangover bout in Richmond on Sunday.

Those things all happened, but thanks to the WORST traffic I’ve ever experienced Matthew (my boyfriend) and myself were trapped on I95 and 64 for an extra three hours on our trip to Virginia Beach. Then there was an hour trip to Richmond. Then the trip home from Richmond, to avoid the traffic… added an extra 2 hours.

Ok, so we stayed in hotels and we were in the car a lot. So what did we eat? Yes we ate out twice. However, it’s amazing what a little bit of preparation can do for you.

Step 1: BUY TWO COOLERS and a TON of ice packs.

Why two? Because you always think that one is going to be enough. It isn’t so just get two. The $50 investment will save you a ton of money and calories in the long run.

Step 2: Plan your meals out ahead of time

Yea, just like at home. If you know what you’re eating for your snacks, your meals and your pre- and post-workouts… well it makes life a whole lot happier.

Step 3: Don’t forget the protein

When you’re buying your food for the trip, think about your protein intake. Milk, cheese and yogurt handle themselves very well in those coolers you bought. Canned tuna comes in a pop top now. Many grocery stores have “bag your own trail mix” options. Get high protein/low sugar protein bars to snack on along the way. Bring celery and peanut butter. Being in a car or in a hotel does not justify potato chips and bagels. There are a lot of awesome foods that travel well that don’t require cooking. I also hard boiled half a dozen eggs to have in the cooler with me at all times.

I, personally, brought several shake mix canisters (I had milk and Matt has his almond milk), we both had our favorite flavor of Herbalife Beverage Mix as well as soy nut snacks and the Herbalife Meal Replacement Bars. So good for traveling!

Step 4: Get a water pitcher filter

My derby trips and overall travel has become so much happier since I did this. In preparation for Rollercon last summer, I saw a lot of threads saying “when you get to Vegas, go to the store and buy a TON of water! Make sure you do it quick before it sells out.” Well… I thought to myself, “that’s silly. There’s water in the hotel room. I’ll just bring a pitcher with a filter” … and I did.

I think my roommates since that revelation (Rosie the Retaliator, Treasure Chest, Rum n Choke, Laverne N Surly, Disaster Girl, Toxic Shock, Luna Kitty and LaLa Lionheart) would all attest that it’s been an amazing thing to have. Also – bring an electric tea kettle. It plugs into the wall and you can make tea without having to fuss with a hotel room coffee pot.

Step 5: When you go out to a restaurant think before you order

Being on vacation is awesome. Traveling can be cool. Like me, maybe the only time you get to eat out is when you’re traveling. I totally understand that you want to splurge. However, think about your goals. Think about what damage you could be doing in the long run if you order that 1 pound burger that was deep fried and topped with cheese, bacon and ranch that has the side of fries. Get the smaller burger. Or sub grilled chicken. Get a side of broccoli instead of fries. Add a salad on the front of your meal instead of cheese sticks.

Drink water with that glass of wine. Sip your drink. Chew 21 times before you swallow each bite. These are things that will slow you down so that you not only enjoy your meal, but you won’t shove everything in your face before you’ve even tasted it.

“BUT KHAOS! I’m flying… not driving”

Ok that one’s trickier. You could apply all of these steps to once you get wherever you are going however. Get a disposable cooler and some ice at a grocery store and buy your groceries while you’re there.

Again, make sure you pack your shake mix and vitamins in your carry on so that you have it in the terminal – you’ll only have to buy the milk. The Beverage Mix, LiftOff and Hydrate are also super handy to have in a carryon for mid-flight snacking and hydration. J

“BUT KHAOS! I’m staying at a resort with all you can eat EVERYTHING”

Just because you CAN eat it, doesn’t mean you should.

“BUT KHAOS! I want to eat it!”

Well, than ask yourself what you really want? If your goals are flexible enough to allow a five pound gain on vacation than I guess you’re going to do what you’re going to do. And that’s ok. But do not eat and slack on your program and then get upset or be surprised when your weight loss or training schedule gets a bit derailed.

Sadly, you can’t eat an entire buffet of bacon cupcakes for a week and then expect to be as rock solid and energetic by the time you get home.


But nothing.

Only you are responsible for you. No one is going to babysit you. No one is going to smack the cookie out of your hand. It’s all on you. If you want to achieve hard, lofty goals it means giving up some things. It means getting the broccoli instead of the french fries. It means making some tea concentrate in your mug instead of stopping (again) for coffee. You want to conquer your challenges (while saving cash ps) or you don’t.  That’s all. Either way. We all still love you. We all still support you.

But this is about you. Not me. I’m just Khaos. I can give you the tools. If you use them… that’s up to you.

If you want some more tools … well… KGreyActiveNutrition@gmail.com …. and make sure